About

The flames were whipping around my head

I spun the fire around me in a meditative flow, a moment of pure magic that I’d never felt before. I was on a beach in Colombia, learning how to fire dance. In my early twenties, I’d set out on a solo journey through South America for six months, discovering not only the world but also how to trust myself in it.

That experience showed me I was capable of anything I set my mind to. It was clear—I needed a life where I owned my time and had the financial abundance to support the freedom and autonomy I craved.

But it didn’t come easy…

I used to be intimidated by marketing

I was in the wellness and fitness industry for 15 years doing many different things. I always knew I wanted to run a successful online business. One that was leveraged, allowing me to reach an unlimited potential of clients and income.

However, I was intimidated by marketing and wanted to outsource it entirely. I tried that a few times… but let’s just say things didn’t work out.

I launched online courses and group coaching programs. I actually had some amazing results, but because I didn’t understand conversions back then, I thought I was failing and was really hard on myself. I was consistent, sharing valuable content with my audience, but I wasn’t monetizing it properly. So once again, I was more frustrated than proud.

Looking back, I realize that every “mistake” I made taught me valuable lessons that now help me be a better business coach. As time went on, I noticed I was more intrigued by marketing strategies than my actual trade.

I was falling in love with marketing and didn’t even know it.

I was blessed by the invaluable influence I was around

Alongside all this I was traveling worldwide with high-end private clients, spending a lot of time with some incredible high-profile entrepreneurs. These experiences sparked a real passion for business strategy and growth development.

I was blessed with invaluable influence from the people I was regularly with for many years.

Throughout the years I had also been working with corporations and at some point, I shifted my focus and built a corporate wellness and team engagement company.

Working closely with high-level corporate leadership teams, we covered everything from team dynamics to leadership development—skills that seamlessly translate into creating scalable systems for business growth.

It was successful, gratifying, and impactful.
But something was missing…

As much as I enjoyed it, I realized I was building a company that didn’t align with the life I was committed to creating. That realization was hard.

I had poured so much into this business, and I had an incredible team by my side. I felt a deep calling to shift toward something that aligned with my life’s vision, but I was scared to walk away from what I’d built.

To this day, I still offer occasional leadership services to select corporations, but I knew it was time to take the skills I’d gained and pivot once more.

Then I fell in love with funnels

There was a specific moment when everything just… clicked. Suddenly, it all made sense, and from that point on, I literally haven’t stopped talking about funnels since.

Looking back to my early days as an online wellness coach, I was working with funnels all along; I just didn’t know it at the time. And I was doing a far better job than I gave myself credit for. What I needed then was someone to help me connect the dots. With that guidance, my business could have exploded much earlier.

Businesses are hard work - don’t let anyone tell you differently. But we tend to make them way harder than they need to be.

Someone once told me something simple that I’d never forget…

Structure = Freedom

Structures and systems are what allow us to grow while freeing up our time. They bring order to the chaos and streamline growth processes, letting us create a business that we can run like the CEO our business needs us to be.

Today, I live in South Florida with my boyfriend and our adorable potcake (a rescue dog from the Bahamas). When I’m not nerding out on marketing, I could be dancing, playing in the sunshine, hitting the gym, taking trips or spending time with my partner—doing things that enrich our relationship and our lives.

I don't build my life around my business, rather my life and business are woven together and support each other.

As a business coach and funnel strategist I work with my clients to build unshakable businesses that foster space for their lives, by creating flowing pipelines of new clients and consistent, scalable income.

I nerd out on funnel strategies and growth systems, helping clients build, monetize, and automate their lead generation and sales systems.

My mission is to help entrepreneurs to create a life of freedom and autonomy while making a real impact on the world.

I truly love life, entrepreneurship, and witnessing dreams come to life.

When you're ready, I'm here to support you...

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